Navigating the World of E-Book Publishing and Author Interview

Book Title: Navigating the World of E-Book Publishing
Genre: Non-Fiction

Description: With a no-nonsense, conversational style, Deena Rae of E-BookBuilders gives advice to aspiring authors about indie publishing. Filled with information about social media, pricing, formatting styles, covers, reviews and platforms (to a name a few) there is a wealth of information for the novice author. Even experienced authors and publishers will find this book helpful and informative.

With sections such as ‘Authors — Quit Doing This!’, ‘In Praise of Audio(books)’, ‘Twitter
Primer for Authors’, and ‘Should You Use Amazon’s Author Central’, Deena Rae gives detailed information that anyone in the industry of publishing should know and consider.

Whether you are just starting on your publishing journey, considering entering the literary world or have 30 books for sale, there is something for everyone in this book.

Author Interview

DeenaAuthorWhat’s your story? How did you get into writing?

Actually I fell into writing. I grew up in a newspaper and publishing family that reading was encouraged, most of my life I never had a day that a book wasn’t in my hand. After starting the digital publishing division of my mother’s publishing business and spending hours doing research on the ins, outs and changes of the publishing world I started using my blog to relay the information on to authors and clients. The book evolved from that.

What advice do you have for aspiring authors?

Don’t ever give up. Submit, write, submit and write some more. When and if you are ready to step into the indie publishing world treat it as professionally as your budget allows. Get your work in the hands of beta readers, find an editor and unless you are a Photoshop wiz or a graphic designer in your day job invest in a professional cover.

What are you working on now?

Aside from formatting 2 ebooks for clients, I am compiling the information and writing it up for the next guide for authors. Just going through the process of publishing and launching something for myself has given me a whole new perspective on the challenges all authors face.

What has been the most challenging part of publishing or marketing your book?

The most challenging part is assimilating all the information that I have found out and then applying it to myself. I am an instant gratification type of person so I want everything RIGHT NOW, not planned out days, weeks or even months in advance.

What has been your favorite part?

The excitement that I feel knowing that in just a few days my book will be available to a larger audience and trying to figure out my next step.

Who are your favorite authors?

How long do you have? Seriously I can’t list my favorite authors without naming Janet Evanovich, JD Robb, JR Ward, Virginia Henley and JK Rowling as my favorite traditionally published authors. As far as indie authors the list is long and varied – Jill Edmondson, Julie Richman, Maria Savva, Terry Tyler, and a ton more.

What gave you the idea for your current work?

I had the idea just to make an example e-book to show prospective clients, then thought that I should put some information in there that I normally give to all of my clients. I never even thought about putting all the information into a handout much less book format.

If you could be any character in the book, which one would you be?

Well since my book is non-fiction, I choose to either be myself or a best-selling author.

What other books have you written and/or are working on for the future?

I am considering and researching a second book with even more information for authors that are just beginning their publishing journey. After my release/launch I should have plenty of information to pass along in Volume II.

What’s your favorite quote?

‘That which we obtain too easily, we esteem too lightly” —Thomas Paine

What’s your favorite supernatural creature?

Fae, always. Not the little winged Disney idea of one but the warrior race. Not that there is anything wrong with Tinkerbell – she’ on my pillowcase, hoodie and pajamas.

About the Author

E-BookBuilders is the online alias of Deena Rae Schoenfeldt. She was born and raised in Texas — home of bluebonnets, boots, beef and big hair — into a family that was in the printing and publishing industries. Her father was a computer programmer for major newspapers when the equipment took up whole rooms and mother has been a publisher for almost 30 years — trying, unsuccessfully, to bring her into the family business. She is a second-generation genetically perfected super-nerd.

She was happily living her life, having three third-generation genetically perfected super-nerds herself, but then through a series of events (unfortunate and fortunate), she officially joined The Book Connection — her mother’s publishing and packaging company — as the Digital Director, to create the e-publishing division in 2011. Her computer skills, willingness to help authors, love of literature, no-nonsense attitude and quick wit has helped shepherd many authors through the maze of digital publishing.

Through her work with E-BookBuilders, Deena Rae has been able to meet authors and writers from all over the world and in every genre imaginable. She has a biting wit, obscure sense of humor, awareness of the absurd, and a love of literature all which led to the creation of Bluebonnets, Bagpipes and Books, the #NSFW publishing discussion podcast she produces and hosts with Janet Wrenn and Peter Burnett. Her no-nonsense attitude makes for some hilarious discussions and plenty of “Oh my God, did she really just say that?” moments. Sometimes it is as if there is no filter between her brain and her mouth. But if she likes you she tries to be nice — sometimes. Deena also has the safe-for-everyone author interview show, B3’s Bookworm. You can find her most hours of everyday attached to her computer either researching, tweeting on her 6 accounts, posting on her different Face-book timelines and pages, coding e-books for her fabulous friends/clients or with her nose buried in her Kindle reading.


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